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Strategic Research on the Implementation Structure about Mass Customization

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Advances in Computer Science, Intelligent System and Environment

Part of the book series: Advances in Intelligent and Soft Computing ((AINSC,volume 106))

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Abstract

This paper focuses on studying mass customization from the perspective of strategy instead of manufacturing and technology model. Whether to use mass customization and the ways of strategic planning and implementation are discussed completely. This paper also quotes SWOT as the synthetic evaluation tool. Finally, the strategic structure about mass customization is addressed as a key point.

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References

  1. Meyer, M.H., Dalal: Managing Platform Architecures and Manufacturing Processes for Nonassemled Products. The Journal of Product Innovation Management (19) (2002)

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Author information

Authors and Affiliations

  1. School of Economics & Management, Yanshan University, Qinhuangdao, China, 066004

    Ping Liu, Jiuhe Wang & Yinbo Liu

  2. Management Engineering Department, Qinhuangdao Institute of Technology, Qinhuangdao, China, 066004

    Ping Liu

Authors
  1. Ping Liu
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  2. Jiuhe Wang
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  3. Yinbo Liu
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Editor information

Editors and Affiliations

  1. Wuhan Section Special No.1, International Science & Education Researcher Association, Jiangxia Road of Wuhan, Wuhan, China

    David Jin

  2. Guangzhou Section, International Science & Education Researcher Association, No.144, Jinheng Road Jinbi Garden 85-1102 southern Road of Industry Avenue Haizhu District, Guangzhou, Guang Dong provience, China

    Sally Lin

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© 2011 Springer-Verlag Berlin Heidelberg

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Cite this paper

Liu, P., Wang, J., Liu, Y. (2011). Strategic Research on the Implementation Structure about Mass Customization. In: Jin, D., Lin, S. (eds) Advances in Computer Science, Intelligent System and Environment. Advances in Intelligent and Soft Computing, vol 106. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23753-9_58

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  • DOI: https://doi.org/10.1007/978-3-642-23753-9_58

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-23752-2

  • Online ISBN: 978-3-642-23753-9

  • eBook Packages: EngineeringEngineering (R0)

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