Is It Possible To Generate Added Value Through A Higher Environmental Proactivity Orientation? A Practical Analysis of the Spanish Ceramic Industry

  • Conrado Carrascosa-López
  • María-del-Val Segarra-Oña
  • Ángel Peiró-Signes
  • Luis Miret-Pastor
  • Baldomero Segura-García-del-Río
Part of the EcoProduction book series (ECOPROD)


Environmental proactivity is actually one of the key aspects considered in the strategic dimension related to corporate social responsibility of companies. The aim of this work is to analyze if it is possible to generate added value through a higher environmental proactivity orientation. The empirical application focuses on the Spanish ceramic industry allocated in Castellón. The objective of the research is to know which aspects determine company’s environmental strategy, which are the barriers and facilitators that enable proactive environmental orientation of the industry studied and to verify what benefits companies can obtain from its application using a qualitative methodology.


Environmental proactivity Sustainable development Ceramic industry 



The authors would like to thank the Spanish Ministry of Economy and Competitiveness for its financial support through the research project (EC02011-27369). Also the Technical University of Valencia for its research funding to the project “Innovative impact on the companies’ environmental performance: identifying moderating factors” (PAID-06-2011-1879) and for supporting the sabbatical research 2011-2012 course of M. Segarra.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Conrado Carrascosa-López
    • 1
    • 2
  • María-del-Val Segarra-Oña
    • 1
    • 2
    • 3
  • Ángel Peiró-Signes
    • 1
    • 2
  • Luis Miret-Pastor
    • 1
    • 4
  • Baldomero Segura-García-del-Río
    • 1
    • 4
  1. 1.Universitat Politècnica de ValènciaValènciaSpain
  2. 2.Management DepartmentUniversitat Politècnica de ValènciaValènciaSpain
  3. 3.INERTE, International Network for Research on Tourism and EnvironmentUniversitat Politècnica de ValènciaValènciaSpain
  4. 4.Social Sciences DepartmentUniversitat Politècnica de ValènciaValènciaSpain

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