Investing in Retail and Office Property

  • G. Jason Goddard
  • Bill Marcum
Part of the Springer Texts in Business and Economics book series (STBE)


During the height of the “Yes Era”, retail and office property was constructed based on the growth in new housing starts in various markets across the United States. Speculative home construction may have led to speculative retail and office properties being constructed nearby. While the level of speculative construction was not as prevalent during the “Yes Era” as was the case in prior real estate-led recessions, the “if you build it, they will come” philosophy is an alluring concept during economic expansion.


Property Owner Real Estate Investment Trust Office Property Subject Property Single Tenant 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Appraisal Institute. (1993). The dictionary of real estate appraisal (3rd ed.). Chicago: Appraisal Institute.Google Scholar
  2. Appraisal Institute. (2008). The appraisal of real estate (13th ed.). Chicago: Appraisal Institute.Google Scholar
  3. Appraisal Institute. (2004). Appraisal Institute Commercial Data Standards, version 2.0, May 14, 2004, web site Accessed 25 May 2011.
  4. Buchanan, M. R. (1988). Real estate finance (2nd ed.). Washington, DC: American Bankers Association.Google Scholar
  5. Marshall & Swift Valuation Services website. (2011). Accessed 27 May 2011.
  6. Phyrr, S. S., & Cooper, J. R. (1982). Real estate investment: Strategy, analysis, decisions. New York: Wiley.Google Scholar
  7. Raab, G., Goddard, G. J., Ajami, R. A., & Unger, A. (2010). The psychology of marketing: Cross-cultural perspectives. Aldershot, UK: Gower.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • G. Jason Goddard
    • 1
  • Bill Marcum
    • 2
  1. 1.Investor Real EstateWells FargoWinston-SalemUSA
  2. 2.Wake Forest UniversityWinston-SalemUSA

Personalised recommendations