Finance and Real Estate Valuation

  • G. Jason Goddard
  • Bill Marcum
Part of the Springer Texts in Business and Economics book series (STBE)


In the aftermath of the “Yes Era”, we believe that investors must return to fundamental analytical tools in order to help ensure that a property has the desired characteristics which allow an investor to achieve their required rate of return. Investing in non-speculative properties will help the investor in obtaining financing at a bank, as lenders are less willing to take risks than they were only a few years ago.


Real Estate Discount Rate Cash Flow Investment Strategy Require Rate 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • G. Jason Goddard
    • 1
  • Bill Marcum
    • 2
  1. 1.Investor Real EstateWells FargoWinston-SalemUSA
  2. 2.Wake Forest UniversityWinston-SalemUSA

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