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A Market-Driven Product Line Scoping

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Part of the Studies in Computational Intelligence book series (SCI, volume 377)

Abstract

As markets fragmented into a plethora of submarkets, coping with various customers demands is becoming time consuming and expensive. Recently software product line (SPL) approach has shown many benefits as opposed to single product development approach in terms of quality, time-to-market, and cost. However, quantitative market-driven scoping method from existing or future product portfolio and relating customers to products has not been explored. Even though setting the proper scope of the product line is the first step to establishing initiatives in software product line, a market-driven scoping based on engineering principles has not been fully exploited. In this paper, we propose a market-driven quantitative scoping method. This method incorporates customers’ needs, product family structure and market strategies into scoping such that this ensures that SPL derivatives penetrate market grids.

Keywords

software product line engineering scoping share of wallet life time value leveraging strategy 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Department of Computer ScienceKorea Advanced Institute of Science and TechnologyYuseong-guRepublic of Korea

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