Study on Behavioral Motivations of Chinese Private Enterprises’ Social Responsibility under Perspective of Needs Satisfaction

  • Libing Shu
  • Rong Chen
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 208)


The paper aims to explore the social responsibility behavioral motivations of private enterprises in Chinese market environment. Based on survey of 220 private enterprises in eastern China, it shows that enterprise token on social responsibility is to meet the needs of their subsistence, development, social power, and personal values of entrepreneurs. The needs then will produce corresponding motivations and behaviors. It reveals that there are five different behavioral motivations to bear social responsibilities for different private enterprises, including promotion of entrepreneurs’ social status, concerning social values, seeking government support, gathering talented people, and avoiding development risk. Then some suggestions are given to stimulate the internal motivations of private enterprises and promote the cooperation of stakeholders for better social responsibility performance.


corporate social responsibility behavioral motivation needs satisfaction private enterprise 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Libing Shu
    • 1
  • Rong Chen
    • 1
  1. 1.Ningbo Institute of TechnologyZhejiang UniversityNingboChina

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