Abstract
This study reports the Taiwan Government survey results of the Internet use pattern by Multi-level Latent Class Analysis (MLCA). Based on the stratified random sampling with total sample size of 16,133, this study discovers the use pattern of Internet consists of seven segments: knowledgeable segment, traditional use segment, amusement segment, entertainment & online shopping segment, leisure & aloof segment, business segment, Interactive segment. At a higher level, the entire Taiwan is divided into three segments: Southern Taiwan, Northern Taiwan, and metropolitan. Besides, the Internet use behaviors of instant messenger, email, or IP-phone are uncorrelated. This study enriches findings of this research to provide researchers and practitioners a good guideline for its economic development policy setting.
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Hsieh, TC., Yang, C. (2011). Multi-Level Latent Class Analysis of Internet Use Pattern in Taiwan. In: Yonazi, J.J., Sedoyeka, E., Ariwa, E., El-Qawasmeh, E. (eds) e-Technologies and Networks for Development. ICeND 2011. Communications in Computer and Information Science, vol 171. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-22729-5_17
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DOI: https://doi.org/10.1007/978-3-642-22729-5_17
Publisher Name: Springer, Berlin, Heidelberg
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