An Exploratory Study on the Trend of Smartphone Usage in a Developing Country

  • Mohd Azam Osman
  • Abdullah Zawawi Talib
  • Zainal Abidin Sanusi
  • Tan Shieng Yen
  • Abdullah Sani Alwi
Part of the Communications in Computer and Information Science book series (CCIS, volume 194)


The purpose of this study is to better understand the current dynamics of the Malaysian market for mobile content and applications. This paper presents the result of a survey on the trend of smartphone from the perspective of end consumers. The data was collected from 1814 respondents across major cities in Malaysia. This study has looked into the familiarity of users towards smartphones, choices of smartphone brand and service providers, and most importantly the determinants that influence their purchasing decision. Additionally, the consumers’ preferences on smartphone specifications such as design, computing power, operating platform, and price are investigated. The statistics presented is to provide fundamental information regarding the status and trends in the smartphone market in Malaysia. Such information is useful for academics to the development of future works in the field, and for smartphone manufacturers, application developers and other stakeholders to plan their direction in the Malaysian smartphone market.


Mobile phone Smartphone Market survey Consumers study 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Mohd Azam Osman
    • 1
  • Abdullah Zawawi Talib
    • 1
  • Zainal Abidin Sanusi
    • 2
  • Tan Shieng Yen
    • 1
  • Abdullah Sani Alwi
    • 3
  1. 1.School of Computer SciencesUniversiti Sains MalaysiaMalaysia
  2. 2.Center of Global Sustainability StudiesUniversiti Sains MalaysiaPulau PinangMalaysia
  3. 3.Strategy Department & Creative Industrial Policy, MSC MalaysiaCyber JayaMalaysia

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