Abstract
The usability testing by users have considered as an important process in the development of a product. However, users do not always judge rationally in the context of the evaluation. Two experiments were carried out to investigate the effect of induced priming on perceived usability evaluation. The results revealed that temporally induced affective priming affected users’ usability evaluation. The present study suggests that people who engaged in the fields of usability testing or the marketing consider unexpected priming and take delicate care in handling the affective variable.
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Kim, J., Kim, M.S., Han, KH. (2011). The Effect of Induced Priming on Product Perceived Usability. In: Stephanidis, C. (eds) HCI International 2011 – Posters’ Extended Abstracts. HCI 2011. Communications in Computer and Information Science, vol 173. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-22098-2_34
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DOI: https://doi.org/10.1007/978-3-642-22098-2_34
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-22097-5
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