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Exploring the Impact of Cultures on Web Usability Test

  • Hsiu Ching Laura Hsieh
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6776)

Abstract

Many previous studies reveal that cultures not only affect web design, but also impact web usability test. Most previous cross cultural web usability research adopted a western usability method to collect data from users, however some researchers have recognized that there is a need to define usability by considering in cultural context [7] [12] [15]. The traditional usability method is not a properly way to investigate people from different cultures. New usability methods are required to be developed to completely understand users from different cultures. Much more research is required to be developed to reach at guidelines for possible differences which web developers could integrate in methodology when web usability evaluating in a target culture market. In this paper, the literature review begins in illustrating the constant transformation and evolution of the web usability concept, then come to the discussion of the problems in the previous cross cultural usability methodologies. Furthermore an usability evaluation is constructed. Finally the ways for improving cultural usability methodology are recommended based on the initial results of the experiment. It is hoped that this research would contribute to an increased awareness of how culture may impact usability evaluation and the implications can help and ensure more efficient usability evaluation.

Keywords

Cross Cultural Web Usability 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Hsiu Ching Laura Hsieh
    • 1
  1. 1.Graduate School and Department of Creative DesignNational Yunlin University of Science and TechnologyYunlinTaiwan

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