How to Improve User Experience in Mobile Social Networking: A User-Centered Study with Turkish Mobile Social Network Site Users

  • Özgürol Öztürk
  • Kerem Rızvanoğlu
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6769)


This study evaluated the hypothesis that design aspects of the user interface of the applications and the capabilities and constraints of different mobile devices could affect mobile user experience in social network sites (SNS). For this purpose a qualitative mobile usability test, based on a multi-method approach, was carried out with a sample of 25 Turkish university students who were experienced mobile SNS users. The tests were conducted with two different smartphones: Iphone and Blackberry. The participants were observed during the task executions and additional data was collected by the “think aloud” procedure, eye-tracking and video recording of the participants. A short debriefing interview was also made to gain a detailed insight into the user experience. The findings revealed significant mobile usability problems caused specifically by the user interface features of the applications and limitations of each device and enable to propose guidelines to improve user experience in mobile SNS.


User Experience Mobile Social Networking 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Ziv, N.D., Mulloth, B.: An Exploration on Mobile Social Networking: Dodgeball as a Case in Point. In: International Conference on Mobile Business, pp. 21–22 (2006)Google Scholar
  2. 2.
    Hart, J.: Exploring the Facebook Experience: A New Approach to Usability. In: Interfaces, vol. 77. British HCI Group (2008)Google Scholar
  3. 3.
    Boyd, D.M., Ellison, N.B.: Social Network Sites: Definition, History, and Scholarship. J. Computer-Mediated Communication 13(1) (2007),
  4. 4.
    Ho, V.: Applications of Usability Principles on a Social Network (2009),
  5. 5.
    Boyd, D.: Friendster and publicly articulated social networking. In: CHI Conference on Human Factors in Computing Systems, pp. 1279–1282. ACM Press, Vienna (2004)Google Scholar
  6. 6.
    Ellison, N., Steinfield, C., Lampe, C.: The Benefits of Facebook “friends:” Exploring the Relationship between College Students’ Use of Online Social Networks and Social Capital. J. Computer - Mediated Communication 12(3) (2007),
  7. 7.
    Humphreys, L.: Mobile Social Networks and Social Practice: A Case Study of Dodgeball. Journal of Computer-Mediated Communication 13(1), 342–343 (2008)Google Scholar
  8. 8.
    Kaikkonen, A.: Internet on Mobiles: Evolution of Usability and User Experience. Doctoral Dissertation, Helsinki University of Technology, Faculty of Information and Natural Sciences Department of Computer Science and Engineering, p. 48 (2009)Google Scholar
  9. 9.
    Wreblovski, L.: Mobile Web Design Tips: Mobile Should Come First (2010),
  10. 10.
    Nielsen, J.: Mobile Web 2009 = Desktop Web 1998 (2009), (retrieved December 24, 2010)
  11. 11.
    Norman, D., Nielsen, J.: Gestural Interfaces: A Step Backwards in Usability in Interactions, September / October 2010, pp. 46–49 (2010)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Özgürol Öztürk
    • 1
  • Kerem Rızvanoğlu
    • 1
  1. 1.Faculty of CommunicationGalatasaray UniversityOrtakoyTurkey

Personalised recommendations