Abstract
This study aimed to design convenience stores to attract Chinese teenagers. The convenience store’s location, product, and image were studied. An observation and an interview were conducted to collect teenagers’ requirements. After that, a conceptual design was created and high-fidelity prototype was developed. Twenty middle school students were recruited to evaluate the design concept. The results indicated that convenience stores oriented to teenagers should be located near a school, on the way to the bus stop, as close to the school as possible. Tasty meals, snacks, and self-service food and drink should be used as competing factors. Meanwhile, a positive and modern image is the deciding factor to attract teenagers. Implications for designing convenience stores for Chinese teenagers were discussed.
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Zhou, J. et al. (2011). Design Convenience Stores for Chinese Teenagers. In: Rau, P.L.P. (eds) Internationalization, Design and Global Development. IDGD 2011. Lecture Notes in Computer Science, vol 6775. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21660-2_50
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DOI: https://doi.org/10.1007/978-3-642-21660-2_50
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-21659-6
Online ISBN: 978-3-642-21660-2
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