Using Metaphors to Explore Cultural Perspectives in Cross-Cultural Design

  • Luciana Cardoso de Castro Salgado
  • Clarisse Sieckenius de Souza
  • Carla Faria Leitão
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6775)


We have proposed five cultural viewpoint metaphors to help designers that wish to encourage and support cross-cultural HCI contacts. In this paper we present the main results of an experiment carried out to assess the potential of these metaphors in designing cross-cultural systems. Six HCI designers, with different cultural backgrounds, were then asked to create re-design alternatives for a real website guided by the metaphors. As a result, the experiment showed the epistemic effect of the metaphors on cross-cultural design, i. e. as a means to build new knowledge and understanding.


Cross-cultural design HCI and Culture Conceptual metaphors for HCI design 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Luciana Cardoso de Castro Salgado
    • 1
  • Clarisse Sieckenius de Souza
    • 1
  • Carla Faria Leitão
    • 1
  1. 1.Departamento de InformáticaPUC-RioGáveaBrasil

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