Abstract
A customer or client is defined as an entity, individual or organization that purchases a product or service from a firm in response to a need or a want.
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© 2011 Springer-Verlag Berlin Heidelberg
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Viardot, E. (2011). Customers. In: The Timeless Principles of Successful Business Strategy. Management for Professionals. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21236-9_3
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DOI: https://doi.org/10.1007/978-3-642-21236-9_3
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-21235-2
Online ISBN: 978-3-642-21236-9
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