Service Demand of Consumer with Deterministic Perceptions
Consumers usually choose an option from a set of available options that offer the same kind of service. Such consumer choice is affected by myriad service attributes. One example that well illustrates this aspect of consumer choice might be the choice of one travel option from among a population of available options. This choice is influenced not only by prices and service times but also by relatively subjective attributes such as comfort and privacy. Moreover, different consumers prefer different options for travel services and the same consumer makes different choices at various times. Naturally, these facts extend to the choice of other services that comprise most of our consumption activities: retail, recreation, entertainment, dining, medical clinic, hotel, housing, telecommunication, and various business services.
KeywordsProduction Function Service Time Qualitative Attribute Choice Problem Substitute Production
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