A Classification Schema for Mobile-Internet 2.0 Applications

  • Marcelo Cortimiglia
  • Filippo Renga
  • Andrea Rangone
Part of the Communications in Computer and Information Science book series (CCIS, volume 130)


One of the defining concepts of the contemporary Information and Communication Technologies’ business environment is the Web 2.0 phenomenon and related notions such as Social Computing, Social Web, Social Software, Social Media and User-Generated Media. However, whenever Web 2.0 is mentioned, it is usually surrounded by vague and ambiguous concepts and definitions, mostly a complex mixture of technical and business aspects. This situation is even more critical in the current context of convergence between wireless and web technologies, resulting in the so-called Mobile-Internet 2.0 phenomenon. This paper proposes to shed a light in such a fuzzy environment by proposing a classification schema for Mobile-Internet 2.0 applications using as main categorizing criteria the type and characteristics of interaction permitted or facilitated by the applications.


Web 2.0 Mobile 2.0 Mobile-internet convergence Classification schema 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Anderson, C.: The Long Tail: Why the future of business is selling less for more. Hyperion, New York (2006)Google Scholar
  2. 2.
    Anderson, P.: What is Web 2.0? Ideas, technologies and implications for education. JISC Technology and Standards Watch (2007), (accessed March 2, 2009)
  3. 3.
    Barsky, E., Purdon, M.: Introducing Web 2.0: social networking and social bookmarking for health librarians. Journal of the Canadian Health Libraries Association 27(3), 65–67 (2006a)CrossRefGoogle Scholar
  4. 4.
    Barsky, E., Purdon, M.: Introducing Web 2.0: weblogs and podcasting for health librarians. Journal of the Canadian Health Libraries Association 27(2), 33–34 (2006b)CrossRefGoogle Scholar
  5. 5.
    Berners-Lee, T.: Weaving the Web. Harper, San Francisco (1999)Google Scholar
  6. 6.
    Bishop, J.: Understanding and Facilitating the Development of Social Networks in Online Dating Communities: A Case Study and Model. In: Romm, C., Setzekorn, K. (eds.) Social Networking Communities and E-Dating Services – Concepts and Implications. IGI Global, Hershey (2009)Google Scholar
  7. 7.
    Boyd, D.M., Ellison, N.B.: Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication 13(1), 210–230 (2008)CrossRefGoogle Scholar
  8. 8.
    Bruns, A., Cobcroft, R., Smith, J., Towers, S.: Mobile Learning Technologies and the Move Towards ‘User-Led Education’. In: Proceedings of the Mobile Media 2007, Sydney, Australia, July 2-4, pp. 326–334 (2007)Google Scholar
  9. 9.
    Clarke, I.: Emerging value propositions for m-commerce. Journal of Business Strategies 18(2), 133–148 (2001)Google Scholar
  10. 10.
    Constantinides, E., Fountain, S.J.: Web 2.0: Conceptual foundation and marketing issues. Journal of Direct, Data and Digital Marketing Practice 9(3), 231–244 (2008)CrossRefGoogle Scholar
  11. 11.
    Cortimiglia, M.: Mobile-Internet 2.0 Business Models: A Reference Framework. Doctoral Thesis on Management Engineering, Milan: Politecnico di Milano, p. 475 (2010)Google Scholar
  12. 12.
    Cox, A.M.: Flickr: a case study of Web 2.0. Aslib Proceedings: New Information Perspectives 60(5), 493–516 (2008)CrossRefGoogle Scholar
  13. 13.
    Ducheneaut, N., Yee, N.: Collective Solitude and Social Networks in World of Warcraft. In: Romm, C., Setzekorn, K. (eds.) Social Networking Communities and E-Dating Services – Concepts and Implications. IGI Global, Hershey (2009)Google Scholar
  14. 14.
    Eijkman, H.: Web 2.0 as a non-foundational network-centric learning space. Campus-Wide Information Systems 25(2), 93–104 (2008)CrossRefGoogle Scholar
  15. 15.
    Griswold, W.G.: Five Enablers for Mobile 2.0. Computer 40(10), 96–98 (2007)CrossRefGoogle Scholar
  16. 16.
    Hearn, G., Foth, M., Gray, H.: Applications and implementations of new media in corporate communications – An action research approach. Corporate Communications: An International Journal 14(1), 49–61 (2009)CrossRefGoogle Scholar
  17. 17.
    Hendler, J., Golbeck, J.: Metcalfe’s law, Web 2.0, and the Semantic Web. Web Semantics: Science, Services and Agents on the World Wide Web 6(1), 14–20 (2007)CrossRefGoogle Scholar
  18. 18.
    Herring, S.C.: Computer-mediated communication on the Internet. Annual Review of Information Science and Technology 36, 109–168 (2002)CrossRefGoogle Scholar
  19. 19.
    Herring, S.C.: A faceted classification scheme for computer-mediated discourse. Language@Internet 4, Article 1 (2007)Google Scholar
  20. 20.
    Holmquist, L.E.: Mobile 2.0. Interactions 14(2), 46–47 (2007)CrossRefGoogle Scholar
  21. 21.
    Humphreys, L.: Mobile Social Networks and Social Practice: A Case Study of Dodgeball. Journal of Computer-Mediated Communication 13(1), 341–360 (2008)CrossRefGoogle Scholar
  22. 22.
    Jaokar, A., Fish, T.: Mobile Web 2.0: The innovator’s guide to developing and marketing next generation wireless/mobile applications, Futuretext, London (2006)Google Scholar
  23. 23.
    Jeon, J., Lee, S.: Technical Trends of Mobile Web 2.0: What Next. In: 17th International World Wide Web Conference, WWW 2008, Beijing, China (2008)Google Scholar
  24. 24.
    Kannan, P.K., Chang, A., Whinston, A.B.: E-business and the intermediary role of virtual communities. In: Barnes, S. (ed.) e-Commerce and v-Business – Digital Enterprise in the Twenty-First Century, 2nd edn., p. 380. Butterworth-Heinemman, Oxford (2007)Google Scholar
  25. 25.
    Kim, D.J., Yue, K.-B., Hall, S.P., Gates, T.: Global Diffusion of the Internet XV: Web 2.0 Technologies, Principles, and Applications: A Conceptual Framework from Technology Push and Demand Pull Perspective. Communications of the Association for Information Systems 24, Article 38, 657–672 (2009)Google Scholar
  26. 26.
    Levy, M.: WEB 2.0 implications on knowledge management. Journal of Knowledge Management 13(1), 120–134 (2009)CrossRefGoogle Scholar
  27. 27.
    Lugano, G.: Mobile Social Software: Definition, Scope and Applications. In: eChallenges 2007 Conference, pp. 1434–1441. The Hague, Netherlands (2007)Google Scholar
  28. 28.
    Messinger, P.R., Stroulia, E., Lyons, K., Bone, M., Niu, R.H., Smirnov, K., Perelgut, S.: Virtual worlds – past, present, and future: New directions in social computing. Decision Support Systems 47(3), 204–228 (2009)CrossRefGoogle Scholar
  29. 29.
    Oberhelman, D.D.: Coming to terms with Web 2.0. Reference Reviews 21(7), 5–6 (2007)CrossRefGoogle Scholar
  30. 30.
    O’Reilly, T.: What is Web 2.0? Design patterns and business models for the next generation of software (2005), (accessed March 2, 2009)
  31. 31.
    Parameswaran, M., Whinston, A.B.: Social Computing: An Overview. The Communications of the Association for Information Systems 19, Article 37, 762–780 (2006)Google Scholar
  32. 32.
    Parker, L.: Second Life: the seventh face of the library? Program: Electronic Library and Information Systems 42(3), 232–242 (2008)CrossRefGoogle Scholar
  33. 33.
    Perey, C.: Mobile Social Networking: Communities and Content on the Move. Informa. UK Ltd., London (2008)Google Scholar
  34. 34.
    Scale, M.: Facebook as a social search engine and the implications for libraries in the twenty-first century. Library Hi Tech. 26(4), 540–556 (2008)CrossRefGoogle Scholar
  35. 35.
    Shao, G.: Understanding the appeal of user-generated media: a uses and gratification perspective. Internet Research 19(1), 7–25 (2009)CrossRefGoogle Scholar
  36. 36.
    Subrahmanyam, K., Reich, S.M., Waechter, N., Espinoza, G.: Online and offline social networks: Use of social networking sites by emerging adults. Journal of Applied Developmental Psychology 29(6), 420–433 (2008)CrossRefGoogle Scholar
  37. 37.
    Tapscott, D., Williams, A.D.: Wikinomics – How Mass Collaboration Changes Everything, p. 320. New York, Penguin (2006)Google Scholar
  38. 38.
    Thelwall, M.: MySpace comments. Online Information Review 33(1), 58–76 (2009)CrossRefGoogle Scholar
  39. 39.
    Warr, W.A.: Social software: fun and games, or business tools? Journal of Information Science 34(4), 591–604 (2008)CrossRefGoogle Scholar
  40. 40.
    Wunsch-Vincent, S., Vickery, G.: Participative Web: User-Created Content (2007), (accessed March 2, 2009)
  41. 41.
    Wusteman, J.: RSS: the latest feed. Library Hi Tech. 22(4), 404–413 (2004)CrossRefGoogle Scholar
  42. 42.
    Wyld, D.C.: Management 2.0: a primer on blogging for executives. Management Research News 31(6), 448–483 (2008)CrossRefGoogle Scholar
  43. 43.
    Zimmerman, E., Bar-Ilan, J.: PIM @ academia: how e-mail is used by scholars. Online Information Review 33(1), 22–42 (2009)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Marcelo Cortimiglia
    • 1
  • Filippo Renga
    • 1
  • Andrea Rangone
    • 1
  1. 1.Department of Management, Economics & Industrial EngineeringPolitecnico di MilanoMilanItaly

Personalised recommendations