This paper distinguishes three fundamental business design patterns: control, cooperation and autonomy. Today, most e-Business designs are not balanced, because they over-prioritize control. Balance is achieved when one basic pattern is the top priority, while the other two patterns are not ignored. This paper explains how to use these patterns to create a balanced e-Business model: e-Commerce, e-Broker or e-Barter. Market forces are now occurring to incentivize companies to become more adaptable. This can take one of two forms: a better balanced e-Commerce design or a shift from e-Commerce to e-Broker. This paper presents adaptive design architectures for e-Commerce and e-Broker, and it concludes by giving several reasons why a balanced e-Barter design cannot be reliably conjectured at this time.


Business Model Customer Relationship Management Niche Market Mass Market Sales Channel 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • David A. Marca
    • 1
  1. 1.Online School College of Information Systems and TechnologyThe University of PhoenixPhoenixU.S.A.

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