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Creating Value for Businesses by Providing CRM Solutions: A Case of Oracle CRM on Demand

  • Conference paper
Information Intelligence, Systems, Technology and Management (ICISTM 2011)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 141))

Abstract

Information technology integrations are playing great role in increasing business efficiency. IT based solutions have brought wonders to the enterprises. Organizations are looking for the better technologies for improving their performance at low cost. On the Demand CRM solutions are one of the major tools of increasing business efficiency by providing customer knowledge. This research attempts to study the role of On Demand CRM solutions in creating value for the organizations. The research establishes the importance of on Demand CRM solutions in profitable business implementation with the help of the case of Oracle CRM on Demand solutions. The research focuses at discussing the role of Oracle CRM on Demand solution in improving organizations’ performance by analyzing related business and technological issues.

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Author information

Authors and Affiliations

  1. Institute of Technology & Science, Ghaziabad, U.P., 201007, India

    Swati Singh

  2. IIIT Hyderabad, Gachibowli, Hyderabad, Andhra Pradesh, 500 032, India

    Sanjeev Kr. Singh

Authors
  1. Swati Singh
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  2. Sanjeev Kr. Singh
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Editor information

Editors and Affiliations

  1. Computer Science, College of Engineering and Science, Louisiana Tech University, 71272, Ruston, LA, USA

    Sumeet Dua

  2. CISE Department, CSE 301, University of Florida, 32611, Gainesville, FL, USA

    Sartaj Sahni

  3. Management Development Institute, 122 007, Sukhrali, Gurgaon, India

    D. P. Goyal

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© 2011 Springer-Verlag Berlin Heidelberg

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Singh, S., Singh, S.K. (2011). Creating Value for Businesses by Providing CRM Solutions: A Case of Oracle CRM on Demand. In: Dua, S., Sahni, S., Goyal, D.P. (eds) Information Intelligence, Systems, Technology and Management. ICISTM 2011. Communications in Computer and Information Science, vol 141. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-19423-8_11

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  • DOI: https://doi.org/10.1007/978-3-642-19423-8_11

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-19422-1

  • Online ISBN: 978-3-642-19423-8

  • eBook Packages: Computer ScienceComputer Science (R0)

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