Creating Value for Businesses by Providing CRM Solutions: A Case of Oracle CRM on Demand

  • Swati Singh
  • Sanjeev Kr. Singh
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 141)


Information technology integrations are playing great role in increasing business efficiency. IT based solutions have brought wonders to the enterprises. Organizations are looking for the better technologies for improving their performance at low cost. On the Demand CRM solutions are one of the major tools of increasing business efficiency by providing customer knowledge. This research attempts to study the role of On Demand CRM solutions in creating value for the organizations. The research establishes the importance of on Demand CRM solutions in profitable business implementation with the help of the case of Oracle CRM on Demand solutions. The research focuses at discussing the role of Oracle CRM on Demand solution in improving organizations’ performance by analyzing related business and technological issues.


CRM On Demand Solutions Technology Business performance Profitability Customization 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Swati Singh
    • 1
  • Sanjeev Kr. Singh
    • 2
  1. 1.Institute of Technology & ScienceGhaziabadIndia
  2. 2.IIIT HyderabadGachibowli, HyderabadIndia

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