Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)


While the survey's results show a large potential interest in personalised products, other investigations demonstrate the current customers' dissatisfaction in finding products fitting their individual needs and preferences. Taking into account the importance of both price and delivery time, the role of stores has to be further investigated in order to find out how a company can build a working and profitable business model using mass customization.


Finding products Stores Customization demand 


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Copyright information

© Paolo Coletti 2011

Authors and Affiliations

  1. 1.School of Economics and ManagementFree University of Bolzano BozenBolzanoItaly
  2. 2.San Genesio Atesino (BZ)Italy

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