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Conclusions

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Book cover Mass Customization

Part of the book series: SpringerBriefs in Business ((BRIEFSBUSINESS))

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Abstract

While the survey's results show a large potential interest in personalised products, other investigations demonstrate the current customers' dissatisfaction in finding products fitting their individual needs and preferences. Taking into account the importance of both price and delivery time, the role of stores has to be further investigated in order to find out how a company can build a working and profitable business model using mass customization.

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Notes

  1. 1.

    Pine (1993), Fiore et al. (2001), and Reichwald and Piller (2006).

  2. 2.

    Pine (1993), Franke and Piller (2004), Schreier (2006).

  3. 3.

    Shen and Ball (2006) and Kaplan and Haenlein (2006).

  4. 4.

    Schneider (1998) and Blaho (2001).

  5. 5.

    Guilabert and Donthu (2006).

  6. 6.

    Bardakci and Whitelock (2003).

  7. 7.

    Bauer (2007).

  8. 8.

    McKenna (1988).

  9. 9.

    Peppers and Rogers (1997) and Pine et al. (1995).

  10. 10.

    Ansari and Mela (2003) and Simonson (2005).

  11. 11.

    Bowlby (1980).

  12. 12.

    Thomson et al. (2005), Thomson (2006).

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Authors and Affiliations

  1. School of Economics and Management, Free University of Bolzano Bozen, Piazza dell’Univerità 1, 39100, Bolzano, Italy

    Paolo Coletti

  2. Mezzavia Sarentino 13/B, 39050, San Genesio Atesino (BZ), Italy

    Thomas Aichner

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  1. Paolo Coletti
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  2. Thomas Aichner
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Correspondence to Paolo Coletti .

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© 2011 Paolo Coletti

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Coletti, P., Aichner, T. (2011). Conclusions. In: Mass Customization. SpringerBriefs in Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-18390-4_4

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