Skip to main content
SpringerLink
Log in

The Need for Personalisation

  • Chapter
  • First Online:
Mass Customization

Part of the book series: SpringerBriefs in Business ((BRIEFSBUSINESS))

Abstract

Mass customization finds its roots in the basic human needs. As soon as mankind, or at least a part of it, has found a way to satisfy the basic physical needs, the attention has been redirected towards personalizing products in order to improve the personal utility of a product and to show personal status and power. However, only with the use of mass production and assembly line technology for personalisation purposes made personalised products available to a growing number of customers for a reasonable price. It is possible to offer customization at different stages of the manufacturing process: distribution, assembly, fabrication or design. According to the stage where it is introduced, the result and the difficulties faced for the effective implementation vary. Therefore, companies adopt different business models with different scopes when starting to insert a mass customization strategy in their production and products' offer.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Kleinginna and Kleinginna (1981).

  2. 2.

    Huitt (2001).

  3. 3.

    Maslow (1943).

  4. 4.

    Maslow and Lowery (1998).

  5. 5.

    James (1962); Mathes (1981).

  6. 6.

    Alderfer (1972).

  7. 7.

    Leonard et al. (1995).

  8. 8.

    http://www.thefreedictionary.com, accessed January 2010.

  9. 9.

    http://dictionary.reverso.net, accessed January 2010.

  10. 10.

    http://www.businessdictionary.com, accessed January 2010.

  11. 11.

    http://www.macmillandictionary.com, accessed January 2010.

  12. 12.

    http://www.dictionary.com, accessed January 2010.

  13. 13.

    http://www.macmillandictionary.com, accessed January 2010.

  14. 14.

    Wells et al. (2007).

  15. 15.

    for Italy in January 2010.

  16. 16.

    Moser (2007).

  17. 17.

    Forza et al. (2005); Huang and Kusiak (1998); Jiao and Tseng (1999); Swaminathan and Tayur (1998); Su et al. (2005); Krishnan and Chakravarti (1999); Salvador et al. (2002, 2004).

  18. 18.

    Amburgey et al. (1993).

  19. 19.

    Moser (2007).

References

  • Alderfer C (1972) Existence, relatedness and growth. Free Press, New York

    Google Scholar 

  • Amburgey TL, Kelly D, Barnett WP (1993) Resetting the clock: the dynamics of organizational change and failure. Adm Sci Q 38:51–73

    Article  Google Scholar 

  • Boër CR, Dulio S (2007) Mass customization and footwear: myth, salvation or reality? Springer, UK

    Google Scholar 

  • Cox MW, Alm R (1998) The right stuff. America’s move to mass customization. Federal Reserve Bank of Dallas, USA

    Google Scholar 

  • Forza C, Trentin A, Salvador F (2005) Product information management for MC: the case of kitting. In: Proceedings of the MCPC 2005

    Google Scholar 

  • Huang C, Kusiak A (1998) Modularity in design of products and systems. In: IEEE transactions on systems, man, and cybernetics

    Google Scholar 

  • Huitt W (2001) Motivation to learn: an overview. Educational Psychology Interactive. Valdosta State University, Valdosta

    Google Scholar 

  • James W (1962) Psychology: briefer course. Collier, New York

    Google Scholar 

  • Jiao J, Tseng MM (1999) A methodology of developing product family architecture for mass customization. J Intell Manuf 10(1):3–20

    Article  Google Scholar 

  • Kleinginna P Jr, Kleinginna A (1981) A categorized list of motivation definitions, with suggestions for a consensual definition. Motivation and Emotion 5:345–379

    Article  Google Scholar 

  • Krishnan HS, Chakravarti D (1999) Memory measures for pretesting advertisements: an integrative conceptual framework and a diagnostic template. J Consum Psychol 8(1):1–37

    Article  Google Scholar 

  • Lampel J, Mintzberg H (1996) Customizing customization. Sloan Manage Rev 38(1):21–30

    Google Scholar 

  • Leonard N, Beauvais L, Scholl R (1995) A self-concept-based model on work motivation. Annual Meeting of the Academy of Management

    Google Scholar 

  • Maslow AH (1943) A theory of human motivation. Psychol Rev 50(4):370–396

    Article  Google Scholar 

  • Maslow AH, Lowery R (1998) Toward a psychology of being. Wiley, New York

    Google Scholar 

  • Mathes E (1981) Maslow’s hierarchy of needs as a guide for living. J Humanist Psychol 21:69–72

    Article  Google Scholar 

  • Moser K (2007) Mass customization strategies—development of a competence-based framework for identifying different mass customization strategies. Lulu Enterprises, Inc., USA

    Google Scholar 

  • Salvador F, Forza C, Rungtusanatham M (2002) How to mass customize: product architectures, sourcing configurations. Business Horizons 45(3):61–69

    Article  Google Scholar 

  • Salvador F, Rungtusanatham M, Forza C (2004): Supply Chain Configurations for Mass Customization. Prod Plan Contr 15(4):381–397

    Article  Google Scholar 

  • Su JCP, Chang Y-L, Ferguson M (2005) Evaluation of postponement structures to accommodate mass customization. J Oper Manag 23(3/4):305–318

    Article  Google Scholar 

  • Swaminathan JM, Tayur SR (1998) Managing broader product lines through delayed differentiation using vanilla boxes. Manag sci 44:161–172

    Article  Google Scholar 

  • Wells MM, Thelen L, Ruark J (2007) Workspace personalization and organizational culture: does your workspace reflect you or your company?. Environ Behav 39:616–634

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. School of Economics and Management, Free University of Bolzano Bozen, Piazza dell’Univerità 1, 39100, Bolzano, Italy

    Paolo Coletti

  2. Mezzavia Sarentino 13/B, 39050, San Genesio Atesino (BZ), Italy

    Thomas Aichner

Authors
  1. Paolo Coletti
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Thomas Aichner
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Paolo Coletti .

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Paolo Coletti

About this chapter

Cite this chapter

Coletti, P., Aichner, T. (2011). The Need for Personalisation. In: Mass Customization. SpringerBriefs in Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-18390-4_1

Download citation

Publish with us

Policies and ethics

Search

Navigation