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Ancillary Revenue Strategies: Five Success Factors

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Trends and Issues in Global Tourism 2011

Part of the book series: Trends and Issues in Global Tourism ((TIGT))

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Abstract

The airline industry has certainly flown into a crisis situation. Crisis isn’t necessarily a bad event. For those who are prepared and courageous, it can be a time of opportunity.

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Correspondence to Jay Sorensen .

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© 2011 Springer-Verlag Berlin Heidelberg

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Sorensen, J. (2011). Ancillary Revenue Strategies: Five Success Factors. In: Conrady, R., Buck, M. (eds) Trends and Issues in Global Tourism 2011. Trends and Issues in Global Tourism. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-17767-5_7

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