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CRM-Entscheidungen richtig treffen pp 141–150Cite as

Analyse der inhaltlichen Konsistenz und der funktionalen Interdependenz

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Zusammenfassung

Die nächsten beiden Schritte im Kontext der Optimierung der CRM- Entscheidung stellen die inhaltliche Konsistenzanalyse (III) sowie die funktionale Interdependenzanalyse (IV) dar (Abbildung 93).

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Literatur

  1. Vgl.Mehling, F. (1985), S. 473.

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  2. Vgl.META Group Studie (2002), S. 11.

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  3. Vgl.Schumacher, J./Mayer, M. (2004), S. 288f.

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Author information

Authors and Affiliations

  1. Fachhochschule Heilbronn, Betriebswirtschaft und Unternehmensführung, Max-Planck-Straße 39, 74081, Heilbronn, Deutschland

    Professor Dr. Rainer Schnauffer (Lehrstuhl für Marketing im Studiengang)

  2. Nexolab GmbH, BMW Group Company, Zamdorfer Straße 100, 81677, München, Deutschland

    Dr. Hans-Hermann Jung (Vice President CRM)

Authors
  1. Professor Dr. Rainer Schnauffer
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  2. Dr. Hans-Hermann Jung
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© 2004 Springer-Verlag Berlin Heidelberg

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Schnauffer, R., Jung, HH. (2004). Analyse der inhaltlichen Konsistenz und der funktionalen Interdependenz. In: CRM-Entscheidungen richtig treffen. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-17120-8_7

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  • DOI: https://doi.org/10.1007/978-3-642-17120-8_7

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-62055-3

  • Online ISBN: 978-3-642-17120-8

  • eBook Packages: Springer Book Archive

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