Abstract
Web pages are designed to be read by people, not machines. Consequently, searching and reusing information on the Web is a difficult task without human participation. Adding semantics (i.e meaning) to a Web page would help machines to understand Web contents and better support the Web search process. One of the latest developments in this field is Google’s Rich Snippets, a service for Web site owners to add semantics to their Web pages. In this paper we provide an approach to automatically annotate a Web page with Rich Snippets RDFa tags. Exploiting several heuristics and a named entity recognition technique, our method is capable of recognizing and annotating a subset of Rich Snippets’ vocabulary, i.e., all attributes of its Review concept, and the names of Person and Organization concepts. We implemented an on-line service and evaluated the accuracy of the approach on real E-commerce Web sites.
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Hop, W., Lachner, S., Frasincar, F., De Virgilio, R. (2010). Automatic Web Page Annotation with Google Rich Snippets . In: Meersman, R., Dillon, T., Herrero, P. (eds) On the Move to Meaningful Internet Systems, OTM 2010. OTM 2010. Lecture Notes in Computer Science, vol 6427. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16949-6_21
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DOI: https://doi.org/10.1007/978-3-642-16949-6_21
Publisher Name: Springer, Berlin, Heidelberg
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