Learning Story Marketing through Practical Experience of Story Creation System

  • Kaoru Sumi
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6432)

Abstract

This paper introduces an application for learning story marketing using a story creation system, Anime de Blog. Anime de Blog is an animation-based consumer-generated media (CGM) application. Users can create animated stories of affiliate advertising by simply inputting basic words using Anime de Blog. Through practical work experience of affiliate advertising on the Web by undergraduate students using Anime de Blog, students learned about an internet application, story marketing, and the concepts of affiliates and affiliate advertisements; they could also critically evaluate the application.

Keywords

Story Marketing Learning Story Creation Practice 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Kaoru Sumi
    • 1
  1. 1.Information and Communication Technology CenterHitotsubashi UniversityTokyoJapan

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