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Identification of Variables and Factors Impacting Consumer Behavior in On-line Shopping in India: An Empirical Study

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E-business Technology and Strategy (CETS 2010)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 113))

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Abstract

On-line shopping is a recent phenomenon in the field of E-Business and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still not in line with the global market. The potential growth of on-line shopping has triggered the idea of conducting a study on on-line shopping in India. The present research paper has used exploratory study to depict and highlight the various categories of factors and variables impacting the behavior of consumers towards on-line shopping in India. The data was collected through in-depth interviews on a sample of 41 respondents from Delhi, Mumbai, Chennai and Bangalore. The results of the study show that on-line shopping in India is basically impacted by five categories of factors like demographics factor, Psychographics factor, Online shopping feature and policies, Technological factor, Security factor. The results of the study are used to present a comprehensive model of on-line shopping which could be further used by the researchers and practitioners for conducting future studies in the similar area. A brief operational definition of all the factors and variables impacting on-line shopping in India is also described. And finally practical implications of the study are also elucidated.

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Author information

Authors and Affiliations

  1. Department of Commerce, Kurukshetra University, Haryana, India

    Sudesh Chhikara

Authors
  1. Sudesh Chhikara
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Editor information

Editors and Affiliations

  1. Queen’s University, 99 University Avenue, K7L 3N6, Kingston, Ontario, Canada

    Marzia Zaman

  2. Royal Military College of Canada, 13 General Crerar Cres, K7K 7B4, Kingston, ON, Canada

    Yawei Liang

  3. Université du Québec en Outaouais, 283 boul. Alexandre-Taché, C.P. 1250, J8X 3X7, Gatineau, Québec, Canada

    Sohail M Siddiqui

  4. CeBA Canada, 1107-2720 Queensview Drive, K2B 1A5, Ottawa, ON, Canada

    Tim Wang

  5. Sprott School of Business, Carleton University, 1125 Colonel By Drive, K1S 5B6, Ottawa, Ontario, Canada

    Vincent Liu

  6. University of Toronto, 172 St. George Street, M5R 0A3, Toronto, Canada

    Ceecee Lu

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© 2010 Springer-Verlag Berlin Heidelberg

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Chhikara, S. (2010). Identification of Variables and Factors Impacting Consumer Behavior in On-line Shopping in India: An Empirical Study. In: Zaman, M., Liang, Y., Siddiqui, S.M., Wang, T., Liu, V., Lu, C. (eds) E-business Technology and Strategy. CETS 2010. Communications in Computer and Information Science, vol 113. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-16397-5_27

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  • DOI: https://doi.org/10.1007/978-3-642-16397-5_27

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-16396-8

  • Online ISBN: 978-3-642-16397-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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