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Networking as a Strategy for Small and Medium Professional Service Firms

  • Stephan Kaiser
  • Max Josef Ringlstetter
Chapter

Abstract

Next to the big representative ones, more and more small and medium professional service firms characterize the way the sector appears. In the past they have not been given much attention, since in the end it was only the large professional service firms that had the decisive control of developments in the sector. In the meantime, this situation has changed such that the number of smaller and medium professional service firms has increased considerably. This can be ascribed, e.g., to spin-offs and increased demand from smaller and medium companies with a limited budget for professional services. In this book we would like to compensate for this omission by addressing the strategic growth possibilities for small and medium professional service firms, in particular with focus on the networking of added value processes and use of social capital .

Keywords

Social Capital Audit Firm Structural Bridge Structural Hole Network Partner 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  1. 1.Universität der Bundeswehr München, Wirtschafts- und OrganisationswissenschaftenNeubibergGermany
  2. 2.Wirtschaftswissenschaftliche FakultätKatholische Universität Eichstätt-Ingolstadt, Lehrstuhl für ABWL, Organisation und PersonalIngolstadtGermany

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