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The Influence of Shopping Path Length on Purchase Behavior in Grocery Store

  • Marina Kholod
  • Takanobu Nakahara
  • Haruka Azuma
  • Katsutoshi Yada
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6278)

Abstract

In this paper we analyze the new type of information, namely RFID (Radio Frequency Identification) data, collected from the experiment in one of the supermarkets in Japan in 2009. This new type of data allows us to capture different aspects of actual in-store behavior of a customer, e. g. the length of her shopping path. The purpose of this paper is to examine more closely the effect of shopping path length on sales volume, which is one of the established ideas in RFID research as well as in retailing industry. In this paper we developed a simple framework, based on criteria of Wandering Degree and Purchase Sensitivity, in order to see how the relationship between distance* walked within the store and sales volume interacts with walking behavior of customers. As a result, in this paper we came up with some useful suggestions for more efficient in-store area management.

Keywords

Grocery Store Sales Volume Purchasing Behavior Radio Frequency Identification Customer Behavior 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

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    Hui, S.K., Fader, P.S., Bradlow, E.T.: The Travelling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality. Marketing Science 28(3), 566–572 (2009)CrossRefGoogle Scholar
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    Yada, K.: String Analysis Technique for Shopping Path in a Supermarket. Journal of Intelligent Information Systems (2009) (Online publication)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Marina Kholod
    • 1
  • Takanobu Nakahara
    • 2
  • Haruka Azuma
    • 2
  • Katsutoshi Yada
    • 2
  1. 1.Data Mining Laboratory, Research Institute for Socionetwork StrategiesKansai University 
  2. 2.Faculty of CommerceKansai UniversityOsakaJapan

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