Abstract
Changes in the economic environment force companies to constantly evaluate their competitive position in the market and to search for innovations and competitive advantages. Companies frequently separate the external view of their company into a) the task environment, i.e. the direct relationship to their business partners; and b) the global market environment, which can only be affected indirectly by corporate activities.
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© 2011 Springer-Verlag Berlin Heidelberg
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Becker, J., Kahn, D. (2011). The Process in Focus. In: Becker, J., Kugeler, M., Rosemann, M. (eds) Process Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-15190-3_1
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DOI: https://doi.org/10.1007/978-3-642-15190-3_1
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-15189-7
Online ISBN: 978-3-642-15190-3