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The Importance of Web 2.0 to the 50-Plus

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Abstract

What is the importance of Web 2.0 for older people? This paper answers this question and provides suggestions for how organizations can use Web 2.0 to improve their online interactions with the older market. The chapter analyses the differences between the historical way that websites have been created and used and the opportunities and dangers of using Web 2.0 technologies. Social networking and Web video are the two best known applications of Web 2.0 and are discussed in detail. The author shows that whilst both these applications are associated with young people they are intrinsically “age-neutral” and are equally appropriate to older Web users. The chapter describes how social networking and Web video are likely to develop and the resulting implications upon the channel strategy of organizations targeting the older Web user.

Keywords

Social Networking Social Networking Site Customer Relationship Management Internet Traffic Japanese Market 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  1. 1.20plus30 ConsultingSalisburyUK

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