Advertising Agencies: The Most Calcified Part of the Process



Today’s advertising industry needs a minor revolution. Talented men and women in their 40s, 50s, and 60s must to be brought into the fold if you want to target the Silver Market. This includes copywriters, graphic artists, producers, video directors, and creative directors. If you plan on implementing a marketing strategy that includes Baby Boomers as a primary, secondary, or tertiary market, and you turn it over to only people in their 20s and 30s, you will forfeit the natural sensibilities required to generate vital campaigns.


Baby Boomer Advertising Agency Graphic Artist Creative Director Christmas Tree 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. 1.
    S. Fox, The Mirror Makers: A History of American Advertising and Its Creators (University of Illinois Press, Chicago, 2007)Google Scholar
  2. 2.
    P. Sartini, Managing age diversity in the advertising industry., 4 Sep 2006Google Scholar
  3. 3.
    Directorate-General for Employment, Social Affairs and Equal Opportunities, The Business Case for Diversity: Good Practices in the Workplace (European Commission, Luxembourg, 2005)Google Scholar
  4. 4.
    C. Nyren, Advertising to baby boomers (Paramount Market Books, Ithaca, NY, USA, 2005)Google Scholar
  5. 5.
    R. Crain, Boomer boon, Advertising Age, 2 Apr 2007Google Scholar
  6. 6.
    R. Crain, You know who’s boss – consumers. Advertising Age, 30 Apr 2007Google Scholar
  7. 7.
    D. Galenson, Old Masters and Young Geniuses (Princeton University Press, Princeton, USA, 2005)Google Scholar
  8. 8.
    T. Mears, Boomers embark on new midlife careers. Miami Herald, 11 Aug 2007Google Scholar
  9. 9.
    M. Freedman, Encore, Finding Work that Matters in the Second Half of Life (Public Affairs, NY, USA, 2007)Google Scholar
  10. 10.
    A.D. Banks, Baby boomers make seasoned PROs. American Chronicle, 29 July 2007Google Scholar
  11. 11.
    Ogilvy & Mather Agency, David Ogilvy – Biography (Ogilvy and Mather, Manhattan, 2000). Accessed 13 June 2008
  12. 12.
    L. Sanders, Ignore the research and trust your gut, Advertising Age, 2 Nov 2006Google Scholar
  13. 13.
    C. von Hoffman, Crest Pro-Health toothpaste launch has P& G smiling. Brandweek, 23 Oct 2006Google Scholar
  14. 14.
    Bob Moos, Adult underwear no longer being given the silent treatment, Dallas Morning News, 23 May 2009Google Scholar
  15. 15.
    Joseph P. Kahn, Use only as directed, Boston Globe, 6 Apr 2009Google Scholar
  16. 16.
    B. Bower, Older but mellower: aging brain shifts gears to emotional advantage. Sci. News 169(25), 24 (June 2006)CrossRefGoogle Scholar
  17. 17.
    Sara Reistad-Long, Older brain really may be a wiser brain, New York Times, 20 May 2008Google Scholar
  18. 18.
    Barbara Strauch, How to train the aging brain, New York Times, 29 Dec 2009Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  1. 1.Paramount Market PublishingA Classroom Resource for The Advertising Educational FoundationWaterburyUS

Personalised recommendations