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Analyzing Effects of Web Accessibility – A Framework to Determine Changes in Website Traffic and Success

  • Rudolf Hartjes
  • Christine Strauss
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6179)

Abstract

The potential of web accessibility to boost a website’s traffic numbers and quality is believed to be a major motivation for website operators to implement web accessibility. In this paper we present a long-term framework for the measurement of such improvements, relying on multiple examination objects. This paper comprises a detailed specification of relevant key performance indicators, relevant traffic sources, a monitoring and evaluation schedule as well as an outlook on the strategic values of this framework.

Keywords

Search Engine Evaluation Schedule Business Impact Visitor Behavior Search Engine Result 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Rudolf Hartjes
    • 1
  • Christine Strauss
    • 1
  1. 1.Department of Business StudiesUniversity of ViennaViennaAustria

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