Advertisement

Organizational Motivations for Web Accessibility Implementation – A Case Study

  • Marie-Luise Leitner
  • Christine Strauss
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6179)

Abstract

Universal access to information and communication technologies represents an indispensable prerequisite for people with impairments’ equal participation in societal life. Despite legal regulations and economic advantages, accessible web sites are rarely implemented in private sector organizations. This paper introduces a holistic, managerial approach to identify business experiences with web accessibility implementation in three industry sectors. The findings of this case study research include organizations’ motivations for web accessibility implementation and therefore generate a sound basis for management decision recommendations.

Keywords

web accessibility design for all case study research business approach motivation change management 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Austrian Equalization Act: Österreichisches Bundesgesetz über die Gleichstellung von Menschen mit Behinderungen (Austrian equalization act for people with disabilities) (2005)Google Scholar
  2. 2.
    European Disability Forum: Facts and figures about disability (2001), http://www.edf-feph.org/Page_Generale.asp?DocID=12534 (last accessed 12/02/2010)
  3. 3.
    VID: Vienna institute of demography: data sheet (2006)Google Scholar
  4. 4.
    Europe’s Information Society: (2008) eInclusion: helping older people to access the information society, http://ec.europa.eu/information_society/activities/einclusion/policy/ageing/index_en.htm (last accessed 27/03/2010)
  5. 5.
    W3C: Mobile web initiative (2009), http://www.w3.org/Mobile/About (last accessed 29/03/2010)
  6. 6.
    Eisenhardt, K.M.: Building theories from case study research. The Academy of Management Review 14(4), 532–550 (1989)Google Scholar
  7. 7.
    Yin, R.: Case study research - design and methods, 3rd edn. Sage Publications, Thousand Oaks (2003)Google Scholar
  8. 8.
    European Commission: The European e-business report. Luxemburg (2007)Google Scholar
  9. 9.
    Leitner, M.-L.: Business Impacts of Web Accessibility. Frankfurt/Main, Peter Lang (2010)Google Scholar
  10. 10.
    Leitner, M.-L., Strauss, C.: Exploratory case study research on web accessibility. In: Miesenberger, K., Klaus, J., Zagler, W.L., Karshmer, A.I. (eds.) ICCHP 2008. LNCS, vol. 5105, pp. 490–497. Springer, Heidelberg (2008)CrossRefGoogle Scholar
  11. 11.
    Miles, M.B., Huberman, A.M.: Qualitative data analysis: an expanded sourcebook, 2nd edn. Sage Publications, Thousand Oaks (2005)Google Scholar
  12. 12.
    Glaser, B., Strauss, A.: The discovery of grounded theory. de Gruyter, New York (1967)Google Scholar
  13. 13.
    Strauss, A., Corbin, J.: Basics of Qualitative Research. In: Grounded Theory Procedures and Techniques. Sage Publications, Newbury Park (1990)Google Scholar
  14. 14.
    Cox, J., Dale, B.J.: Key quality factors in website design and use: an examination. International Journal of Quality and Reliability Management 19(7), 862–888 (2002)CrossRefGoogle Scholar
  15. 15.
    Trocchia, P.J., Janda, S.: A phenomenological investigation of internet usage among older individuals. Journal of Consumer Marketing 17(7), 605–616 (2000)CrossRefGoogle Scholar
  16. 16.
    Reisenwitz, T., et al.: The elderly’s internet usage: an updated look. The Journal of Consumer Marketing 24(7), 406–418 (2007)CrossRefGoogle Scholar
  17. 17.
    Reichheld, F.F.: Loyalty and the renaissance of marketing. Marketing Management 2(4), 10–21 (1995)Google Scholar
  18. 18.
    Schmid, K.-H.: Planung von Unternehmenskultur. Dt.-Univ. Verlag, Wiesbaden (1995)CrossRefGoogle Scholar
  19. 19.
    Yu, L.: Measuring the culture of innovation. MIT Sloan Management Review 48(4), 7 (2007)Google Scholar
  20. 20.
    Jones, R.A., Jimmieson, N.L., Griffiths, A.: The Impact of organizational culture and reshaping capabilities on change implementation success: the mediating role of readiness for change. Journal of Management Studies 42(2), 361–386 (2005)CrossRefGoogle Scholar
  21. 21.
    Quinn, R.E., Rohrbaugh, J.: A spatial model of effectiveness criteria: toward a competing values approach to organizational analysis. Management Science 20, 363–377 (1983)CrossRefGoogle Scholar
  22. 22.
    Jenkins, H.: Small business champions for corporate social responsibility. Journal of Business Ethics 67(3), 241–256 (2006)CrossRefGoogle Scholar
  23. 23.
    Murillo, D., Lozano, J.M.: SMEs and CSR: an approach to CSR in their own words. Journal of Business Ethics 67(3), 227–240 (2006)CrossRefGoogle Scholar
  24. 24.
    Perrini, F., Russo, A., Tencati, A.: CSR Strategies of SMEs and Large Firms. Evidence from Italy. Journal of Business Ethics 74(3), 285–300 (2007)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Marie-Luise Leitner
    • 1
  • Christine Strauss
    • 1
  1. 1.Department of Business StudiesUniversity of ViennaViennaAustria

Personalised recommendations