Web 2.0 pp 49-63 | Cite as

Soziale Bindung von Usern an Web 2.0-Angebote

  • Kai Sassenberg
  • Annika Scholl


Web 2.0 ist durch die wachsende Abhängigkeit des wirtschaftlichen Erfolgs der Betreiber von privaten Online-Aktivitäten gekennzeichnet. MySpace, YouTube und ähnliche Portale könnten nicht ohne den Content existieren, der von Usern kostenlos zur Verfügung gestellt wird. Selbst Second Life ist von der großen Zahl von Usern abhängig, die (wenn auch nicht in jedem Fall unentgeltlich) an der Entwicklung des Contents mitarbeiten. Der Erfolg vieler Web 2.0-Produkte hängt also zentral von der aktiven Mitarbeit der User ab. Aufgrund dieser zentralen Rolle der User widmet sich dieser Beitrag der Bindung von Usern an ein Internetangebot, also der virtuellen Gemeinschaft, auf der ein Web 2.0-Produkt aufbaut.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  1. 1.Knowledge Media Research CenterTübingenDeutschland

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