Productization: Transforming from Developing Customer-Specific Software to Product Software

  • Peter Artz
  • Inge van de Weerd
  • Sjaak Brinkkemper
  • Joost Fieggen
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 51)


Developing product software is getting increasing attention from both academics and practitioners. Organizations are recognizing the benefits and importance of developing a product for a market. Also, several software companies that develop customer-specific software have identified a need to change to developing and selling product software. Since few studies are available in this domain, it is difficult for organizations to handle such a transformation. In this research, we introduce the productization process that describes the transformation from developing customer-specific software to product software.


productization software product management customer-specific software product software 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Peter Artz
    • 1
  • Inge van de Weerd
    • 1
  • Sjaak Brinkkemper
    • 1
  • Joost Fieggen
    • 2
  1. 1.Department of Information and Computing SciencesUtrecht UniversityUtrechtThe Netherlands
  2. 2.MP ObjectsRotterdamThe Netherlands

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