Abstract
This paper describes a contingency framework for analysis of partnering strategies in software business, a context where international entrepreneurship is highly manifest. The framework (rooted in the literature on international alliances and partnering) consists of three-by-three matrix with the following dimensions: The product strategy of the firm (product, project or hybrid) and the value chain activities (inward, outward or both) that are coordinated through partners. The paper discusses the crucial elements of partnering in each of the resulting nine windows, and make suggestions on software company strategy.
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Saarenketo, S., Kuivalainen, O., Varis, J. (2010). Partnering Strategies in Global Software Business – A Contingency Perspective. In: Tyrväinen, P., Jansen, S., Cusumano, M.A. (eds) Software Business. ICSOB 2010. Lecture Notes in Business Information Processing, vol 51. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-13633-7_6
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DOI: https://doi.org/10.1007/978-3-642-13633-7_6
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