Abstract
The globalization of markets and the increase in the intangible component of goods have increased the importance of intellectual property rights and allowed them “to take command” so that intellectual property rights accompany the development of goods based on material culture. A procedure for implementing the role of intellectual property to improve the quality of an industry is presented. It is based on the assignment of collective trademarks and the managerial function of these rights.
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References
Benghozi, P.-J., & Santagata, W. (2001). Market piracy in the design-based industry: economics and policy regulation. Economie Appliquée, 3, 121–148.
Cuccia, T., Marrelli, M., & Santagata, W. (2008). Collective trademarks and cultural districts: the case of San Gregorio Armeno, Naples. In P. Cook & T. Lazzeretti (Eds.), Creative cities, cultural clusters and local economic development. Cheltenham, UK: Edward Elgar.
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© 2010 Springer-Verlag Berlin Heidelberg
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Santagata, W. (2010). Intellectual Property Rights Take Command. In: The Culture Factory. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-13358-9_8
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DOI: https://doi.org/10.1007/978-3-642-13358-9_8
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Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-13357-2
Online ISBN: 978-3-642-13358-9
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