Abstract
Chapter 10 deals with contemporary art, one of the most creative activities and one of the least well-known markets. Is there a conventional rule establishing one international reference standard for quality in the art market? Who is entitled to define it? It seems that contemporary art is today a market more open to multiculturalism, with the capability to recognize talents coming from less developed countries, as well as from developed ones. It is also possible for clusters to develop in the contemporary arts, as in the case of the Beijing Dashanzi District. In opening individual careers, academies and universities are important only if they are able to transfer to their students a sense of creativity.
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References
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Santagata, W. (2010). The Market in Contemporary Art. In: The Culture Factory. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-13358-9_10
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DOI: https://doi.org/10.1007/978-3-642-13358-9_10
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