E-Learning across Cultural Boundaries: A European Perspective on Technology Acceptance

  • Nicolae Nistor
  • Maximilian Wagner
  • Emese Istvanffy
  • Maria Dragotă
Part of the Communications in Computer and Information Science book series (CCIS, volume 73)

Abstract

This study starts by questioning the e-learning transfer between countries by merely translating the text into a different language. We apply and thus verify the Unified Theory of Acceptance and Use of Technology (UTAUT, [1]), which has not yet been sufficiently empirically validated [2]. Our bi-cultural sample encompasses N = 732 undergraduate and graduate students aged under 30, from Romania and Germany. As a first result, we offer empirical evidence for UTAUT on a wider basis. Secondly, we extend the UTAUT model by the moderator geographic location; the acceptance mechanisms appear to be different in the two sub-samples. Thirdly, a cluster analysis confirms the intercultural differences in the technology acceptance variables. Finally, we conclude that the transfer of e-learning concepts and contents from the old to the more recent EU member countries requires much more than simple translation; acceptance factors are a first aspect to consider.

Keywords

Technology acceptance UTAUT intercultural factors e-learning 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2010

Authors and Affiliations

  • Nicolae Nistor
    • 1
  • Maximilian Wagner
    • 1
  • Emese Istvanffy
    • 2
  • Maria Dragotă
    • 2
  1. 1.Faculty of Psychology and Educational SciencesLudwig-Maximilians-UniversitätMünchenGermany
  2. 2.Faculty of Psychology and Educational SciencesBabeş-Bolyai UniversityCluj-NapocaRomania

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