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Innovation in the Interplay of Organization and Culture: The TRUMPF Story

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Innovation and International Corporate Growth

Abstract

Swabian model company, innovation leader, global player or financially independent family company – any of these can be used to describe TRUMPF. TRUMPF defines itself as a high-tech company whose goal is to lead the way in terms of both technology and organization in its fields of activity.

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Koerber, C., Buchfink, G., Völker, H. (2010). Innovation in the Interplay of Organization and Culture: The TRUMPF Story. In: Gerybadze, A., Hommel, U., Reiners, H., Thomaschewski, D. (eds) Innovation and International Corporate Growth. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-10823-5_7

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