This chapter attempts to familiarize the reader with the science of hair and hair care, while outlining approaches and techniques for evaluating both consumer and technical aspects of performance. The development of hair care products is strongly marketing driven, and consequently the language of the industry is that of the consumer. As such, despite the identification of now commonplace attributes, which are prominently displayed in packaging and advertising, there are often complex or muddled relationships back to the science. Here, an attempt has been made to present current thinking in these areas; while highlighting how a successful product is the combination of strong technical performance, good aesthetics, and a compelling marketing message.
- Inductively Couple Plasma Optical Emission Spectroscopy
- Stearyl Alcohol
- Hair Fiber
- Cetyl Alcohol
- Hair Type
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.