The Impact of Organizational Learning on Innovativeness in Spanish Companies
Innovativeness is a key factor regarding the survival and progress of a company in modern business environments. The question is how to facilitate innovativeness in organizations. This article studies the impact of the organizational learning process on innovativeness. We understand innovativeness as a combination of (1) innovative culture and (2) technological and process innovation. Organizational learning is a consecutive process of (1) information acquisition, (2) information distribution, (3) information interpretation, and (4) behavioral and cognitive changes. New knowledge obtained through organizational learning improves innovativeness. As a methodological framework, we use the partial least square (PLS) approach to structural equation modeling on data from 107 Spanish companies. The results show that organizational learning has a strong positive direct impact on process, product, and service innovations. In addition, the impact of organizational learning on innovation is also indirect, via innovative culture.
KeywordsOrganizational learning Innovativeness Behavioral and Cognitive Changes Spanish Companies
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