Google’s Auction for TV Ads

  • Noam Nisan
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5757)


This talk describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since September 2008.

Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Noam Nisan
    • 1
  1. 1.The Selim and Rachel Benin School of Computer Science and EngineeringThe Hebrew University of Jerusalem and GoogleTel-Aviv

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