Comparison of Tag Cloud Layouts: Task-Related Performance and Visual Exploration

  • Steffen Lohmann
  • Jürgen Ziegler
  • Lena Tetzlaff
Part of the Lecture Notes in Computer Science book series (LNCS, volume 5726)


Tag clouds have become a popular visualization and navigation interface on the Web. Despite their popularity, little is known about tag cloud perception and performance with respect to different user goals. This paper presents results from a comparative study of several tag cloud layouts. The results show differences in task performance, leading to the conclusion that interface designers should carefully select the appropriate tag cloud layout according to the expected user goals. Furthermore, the analysis of eye tracking data provides insights into the visual exploration strategies of tag cloud users.


Tag Clouds Tagging Performance Perception Eye Tracking Visualization User Goals Navigation Evaluation Folksonomy 


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Copyright information

© IFIP International Federation for Information Processing 2009

Authors and Affiliations

  • Steffen Lohmann
    • 1
  • Jürgen Ziegler
    • 1
  • Lena Tetzlaff
    • 1
  1. 1.University of Duisburg-EssenDuisburgGermany

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