Abstract
Within the strategy literature, we find a number of typologies that focus on how firms should react to the outer environment.73 There have traditionally been two different foundations for these typologies: one has been based on theoretical arguments leading to e.g. the model of Competitive Advantages,74 and the other has been based on empirical studies aiming at describing what has been observed.
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Notes
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Tollin (1990).
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Miles et al. (1988, p. 529).
Miles and Snow (1978, pp. 37–38) and Thompson (1973).
Miles and Snow (1978, p. 56).
Krajlik (1983).
Kjeldsen (1997).
Shapiro (1985), Krajlik (1983) and Tanskanen (1994).
Kjeldsen (1997).
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Hougaard, S., Bjerre, M. (2009). The Individualised Approach to Relationships. In: The Relationship Marketer. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-03243-1_8
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DOI: https://doi.org/10.1007/978-3-642-03243-1_8
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