Abstract
Relationships do not exist per se and they are not necessarily beneficial to any of the parties involved! The environment influences whether relationships may develop as well as their characteristics. This implies that the relationship will partly reflect the external conditions within the industry in which the partners of the relationship operate.58 Thus, there is no such thing as the “perfect” relationship, but rather relationships that are formed and developed under various forms of external and internal constraints.59
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Notes
Hayes, Jenster and Aaby (1996). This section has been taken much further in “Industry Analysis” in Jenster and Hussey(2001).
Nelson and Winter (1982).
Penrose (1959).
Williamson (1975), and the customisation of assets.
Sawheney and Parikh (2001).
Reichheld and Schefter (2000).
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© 2009 Springer-Verlag Berlin Heidelberg
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Hougaard, S., Bjerre, M. (2009). Relationships in Different Environments. In: The Relationship Marketer. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-03243-1_7
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DOI: https://doi.org/10.1007/978-3-642-03243-1_7
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-03242-4
Online ISBN: 978-3-642-03243-1
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