Abstract
Persona and scenario are important design tools for new concept development. Usually, scenario is used to generate ideas, and persona is for evaluation. This article proposes a new approach that embeds persona data in scenario-based design for idea generation. It includes a persona dataset, a facilitation process, and a working field. The persona dataset is a user profile collected in ethnographic research and categorized by subjects, motives, activities, goals and behaviors. The facilitation process helps designer create new ideas via re-matching the elements in the persona dataset. The working fields allow the freedom of implementing with different sizes of the designer team and persona dataset. This new approach provides a direct and effective way that materializes designers’ internal experiences and persona data to create new ideas and scenarios.
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© 2009 Springer-Verlag Berlin Heidelberg
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Yu, DJ., Lin, WC. (2009). Facilitating Idea Generation Using Personas. In: Kurosu, M. (eds) Human Centered Design. HCD 2009. Lecture Notes in Computer Science, vol 5619. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-02806-9_44
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DOI: https://doi.org/10.1007/978-3-642-02806-9_44
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-02805-2
Online ISBN: 978-3-642-02806-9
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