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Cross-Cultural Design and Evaluation of the Apple iPhone

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Part of the Lecture Notes in Computer Science book series (LNISA,volume 5623)


In this paper, we report the design and results of a study to improve the usability of the iPhone for a global audience, particularly in India and China. With extensive research in cultures of three countries China, India, and the United States, the iPhone interface was redesigned with an eye to culturally universal (for the three cultures of interest to this study) and ease of access of functions most used by mobile phone users in these cultures. Both the iPhone and the new prototype interfaces were tested to measure their usability and results are reported here.


  • Global Design
  • Usability
  • iPhone
  • Mobile Interfaces


  1. Lee, Y., Ryu, Y., Smith-Jackson, T., Shin, D., Nussbaum, M., Tomioka, K.: Usability Testing with Cultural Groups in Developing a Cell Phone Nevigation System. In: The Proceedings of Human-Computer Interaction International (2005)

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© 2009 Springer-Verlag Berlin Heidelberg

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Oren, M.A., Seth, U., Huang, F., Kang, S. (2009). Cross-Cultural Design and Evaluation of the Apple iPhone. In: Aykin, N. (eds) Internationalization, Design and Global Development. IDGD 2009. Lecture Notes in Computer Science, vol 5623. Springer, Berlin, Heidelberg.

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-02766-6

  • Online ISBN: 978-3-642-02767-3

  • eBook Packages: Computer ScienceComputer Science (R0)