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Cross-Cultural Analysis of Social Network Services in Japan, Korea, and the USA

  • Conference paper

Part of the Lecture Notes in Computer Science book series (LNISA,volume 5623)


The techniques of cross-cultural analysis of Websites based on culture models are used to examine user-interface components (the metaphors, mental models, navigation, interaction, and appearance) of social networking sites in three countries. The authors note and evaluate patterns of similarity and difference in the Website designs that seem to link social networking sites by culture dimensions.


  • appearance
  • China
  • culture
  • culture model
  • design
  • interaction
  • interface
  • Japan
  • Korea
  • language
  • mental model
  • metaphor
  • navigation
  • network
  • social
  • user


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© 2009 Springer-Verlag Berlin Heidelberg

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Marcus, A., Krishnamurthi, N. (2009). Cross-Cultural Analysis of Social Network Services in Japan, Korea, and the USA. In: Aykin, N. (eds) Internationalization, Design and Global Development. IDGD 2009. Lecture Notes in Computer Science, vol 5623. Springer, Berlin, Heidelberg.

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  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-02766-6

  • Online ISBN: 978-3-642-02767-3

  • eBook Packages: Computer ScienceComputer Science (R0)