Testing of a Novel Web Browser Interface for the Chinese Market

  • Siu-Tsen Shen
  • Stephen D. Prior
  • Kuen-Meau Chen
Conference paper

DOI: 10.1007/978-3-642-02767-3_46

Part of the Lecture Notes in Computer Science book series (LNCS, volume 5623)
Cite this paper as:
Shen ST., Prior S.D., Chen KM. (2009) Testing of a Novel Web Browser Interface for the Chinese Market. In: Aykin N. (eds) Internationalization, Design and Global Development. IDGD 2009. Lecture Notes in Computer Science, vol 5623. Springer, Berlin, Heidelberg


This paper compares the perspicacity, appropriateness and preference of web browser icons from leading software providers with those of a culture-specific design. This online study was conducted in Taiwan and involved 103 participants, who were given three sets of web browser icons to review, namely Microsoft Internet Explorer, Macintosh Safari, and culturally specific icons created using the Culture-Centred Design methodology. The findings of the study show that all three sets have generally high recognition rates, but that some icon functions (e.g. Go/Visit and Favourite) in all three sets have poor recognition rates and are considered inappropriate.


web browser icons icons perspicacity Chinese culturalisation user interface design 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2009

Authors and Affiliations

  • Siu-Tsen Shen
    • 1
  • Stephen D. Prior
    • 2
  • Kuen-Meau Chen
    • 3
  1. 1.Department of Multimedia DesignNational Formosa UniversityTaiwan
  2. 2.Department of Product Design and EngineeringMiddlesex UniversityLondonUnited Kingdom
  3. 3.Department of Industrial DesignNational United UniversityMaioliTaiwan

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