Abstract
As the capabilities of technologies are enhanced and users become diversified, virtual communities have evolved from BBS to a new phenomena—virtual world. This study describes the evolution of VCs in three generations by three dimensions. Facing new challenges in new VC generation, VC platform providers need to adopt new approaches. The authors discuss important factors of future VCs. The field for VCs in the future will become more sophisticated and competitive.
This research was supported by the Ministry of Knowledge Economy, Korea, under the Information Technology Research Center support program supervised by the Institute of Information Technology Advancement. (grant number IITA-2008-C1090-0801-0031)
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Blanchard, A.: Virtual behavior settings: an application of behavior setting theories to virtual communities. Journal of Computer-Mediated Communication 9(2) (2004)
Bressler, S.E., Grantham, C.E.: Communities of Commerce. McGraw-Hill, New York (2000)
Butler, B.S.: Membership size, communication activity, and sustainability: a resource-based model of online social structures. Information Systems Research 12(4), 346–362 (2001)
Christensen, W., Suess, R.: The Birth of the BBS. Chinet, http://chinet.com/html/cbbs.php
Daft, R.L., Lengel, R.H.: Organizational information requirements, media richness and structural design. Management Science 32(5), 554–571 (1986)
Evans, D.S., Hagiu, A., Schmalensee, R.: Invisible engines: how software platforms drive innovation and transform industries. MIT Press, Cambridge (2006)
Friedman, T.L.: The world is flat: a brief history of the twenty-first century. Farrar, Straus and Giroux, New York (2006)
Hoffman, D., Novak, T.: Marketing in hypermedia computer-mediated environments: conceptual foundations. Journal of Marketing 60(3), 50–68 (1996)
Igbaria, M.: The driving forces in the virtual society. Communications of the ACM 42(12), 64–70 (1999)
Rafaeli, S., LaRose, R.J.: Electronic bulletin boards and “public goods” explanation of collaborative mass media. Communication Research 20(2), 277–297 (1993)
Short, J., Williams, E., Christie, B.: The Social Psychology of Telecommunications. John Wiley and Sons Ltd., London (1976)
Wellman, B.: Community: from neighborhood to network. Communications of the ACM 48(10), 53–55 (2005)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2009 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Cheon, E., Ahn, J. (2009). Evolution of Virtual Communities. In: Weinhardt, C., Luckner, S., Stößer, J. (eds) Designing E-Business Systems. Markets, Services, and Networks. WEB 2008. Lecture Notes in Business Information Processing, vol 22. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-01256-3_12
Download citation
DOI: https://doi.org/10.1007/978-3-642-01256-3_12
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-01255-6
Online ISBN: 978-3-642-01256-3
eBook Packages: Computer ScienceComputer Science (R0)